The purposes of business letters can include providing sales incentives for customers. Selling incentive sales letters are used to offer rebates, coupons or special deals to long-term customers.

How to Write High-response Sales Letters. A well-crafted sales letter can be a highly effective small business marketing tool. According to Inc., sending sales letters via direct mail allows cash ...

A form of direct mail in which an advertiser sends a letter to a potential customer Whether you send it out solo or as part of a direct-mailpackage, a sales letter can be one of your most ...

Language usage has attracted increasing research attention in international business studies. Yet scarce research has been done on the use of language in sales letters across cultures. Our paper, ...

If you generate sales letters in your business, there is an easy way to make yours stand out from the crowd in a positive manner. First, have a specific theme in mind as you compose your letter ...

Most sales letters, whether online or in print, are boring. There’s a big block of text that looks daunting to read and, unsurprisingly, people either click away if they’re on a Web site, or they just ...

Video sales letters, along with other high-income skills like copywriting, helped me build a multimillion-dollar business from scratch.

Commentary Letters of Intent in Connection with Sales of Businesses: Key Considerations Once a business owner has identified a prospective purchaser of his or her business, a letter of intent will ...

Grab three or four advertising, direct mail sales letters from your junk mail pile and read them. As you are reading them, see whether the following questions pop into your mind?