Creating a brilliant business case means converting an exciting idea in your head into a compelling story on paper. It means applying logic and reasoning to an idea and creating a credible plan of ...

Introduction Writing a business case, while time-consuming, is not complicated – but getting it wrong can be costly and frustrating. At a time when the healthcare system is trying to cut costs, nurses ...

Here are five must-have elements that can turn your case studies from another thing that gets looked over to engaging lead generators that prospects want to read.

How to Write a Business Project Solution Plan. Business case documents and project plans can be used to identify and propose solutions for a variety of business problems.

Insert the words case study into your subject line and most online readers will snap to attention. White papers may get a yawn, but a case study promises real-life solutions and insider tips on how it ...

Data gathering is the first step toward developing a strategic meetings management program (See my article “Information Is Power” at meetingsnet.com). The next step is creating your business case. So ...