Here are five must-have elements that can turn your case studies from another thing that gets looked over to engaging lead generators that prospects want to read.

To secure approval for an IT project, many companies require you to write a business case outlining the financial and strategic benefits of the project as well as identifying risks and costs. But ...

A strong business case is critical for effective IT governance, and having one is more important than ever with the increased scrutiny on corporate decision making.

If someone wanted to write a business case about how a well-intended idea could lose its way, the Cobb Veterans Memorial Foundation (CVMF) project would be an excellent case study.

Data gathering is the first step toward developing a strategic meetings management program (See my article “Information Is Power” at meetingsnet.com). The next step is creating your business case. So ...

Professionals and managers are often asked to review a business case and provide a recommendation to the senior management. Here are the right questions to ask the author of a business case.