New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform ...

Google Ads App Gets New Features After 3 Months of No Updates An update to the Google Ads mobile app helps keep advertisers more informed with custom notifications.

Google Ads announced new features "aimed at bridging this gap" between your advertising across both your website and app.

Similar to Smart campaigns and App campaigns, Google automatically optimizes ad delivery across Search, YouTube, Maps and websites and apps in its ad networks.

Google has now officially updated the Google Ads app with its own dedicated dark mode, giving it parity with the growing array of darkened Android apps.

Google is rebranding Universal App Campaigns, which are now known simply as “App campaigns.” Google Ads users will now find app campaigns among the top-level campaign names. This also includes ...

As part of a broader Material You redesign, the Google app is getting a new shortcut to quickly access “Ads personalization,” which was recently overhauled. Besides a Material You bottom bar ...