Google Discovery Ads Dos and Don’ts For More Successful Campaigns Google Discovery campaigns offer up several unique opportunities that other ad types such as Display do not offer.

Like many Google products, on initial review, Discovery ads seem to be geared toward ecommerce rather than lead generation/B2B advertisers. All the examples in Google’s help section are shopping ...

Ad copy is a critical component of ad relevance. Here are five examples of PPC ads that get relevance and quality right.

Google Discovery ads have been updated with new features to help brands stand out on our most engaging ad surfaces, including New, engaging layouts & product feeds. Advertisers can leverage ...

What do Google Discovery ads look like? Google Discovery Ads are very similar to Display Ads, in that they’re designed to be extremely visual and engaging.

According to Merkle, an agency specializing in search advertising, the cost-per-click on Discovery Ads is 70% lower than Google's search ads.

Last May, Google officially announced that ads were coming to Discover. As part of that, the company previewed new Google Discovery ads for the Android and iOS feed, as well as Gmail and YouTube.

They include that the Google Ads Editor and Google Ads API now support Discovery ads, there are new audience insights at the Discovery campaign level, and new support for images with text overlays.

Google Ads can now automatically apply recommendations at scale, also Google Discovery campaigns now support recommendations and Google added more tools for your video ad campaigns.

Providing marketers with the ability to target audiences across multiple Google surfaces including the Discover feed, Gmail and YouTube, Deutsche Bank analyst Lloyd Walmsley sees a “significant ...