The concept of the creative—or marketing—brief is simple enough: a short but comprehensive summary of a project introduced early in the process that acts as a blueprint for what your team ...

A bad brief can handicap a project before it starts, wasting time and money while risking the quality of… ...

Everyone is excited about the project and eager to get started. The bad news is you are the one who has been tasked with writing a website brief to kick off the process.

As creator and host of the award-winning Portia Project podcast, which chronicles the storied careers of women judges, lawyers, and leaders from throughout the United States, I have interviewed ...

Preparing a brief for your Not for Profit to step into the digital world or deliver a one-off project need not be so daunting if you following a few simple tips, writes digital consultant Brendon ...

As creator and host of the award-winning Portia Project podcast, which chronicles the storied careers of women judges, lawyers, and leaders from throughout the United States, I have interviewed ...

Writing a brief for an influencer requires an entirely different approach from other briefs. They should inspire an influencer, not overwhelm them with information and rules.