Case studies are vital in B2B sales & marketing since they trigger psychological drivers of buying behavior. Apply these 5 psychology tricks to create effective case studies - and other content.

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This study examines learning outcomes of undergraduate business students using written, video, and VR business case study media. To my knowledge, this is among the first studies to empirically examine ...

Jon Ingold, an author of celebrated narrative-driven games, thinks the industry fails to celebrate good writing or recognize it as a craft.

Michigan Stadium, home of the 2023 national champion Wolverines, you know why it is nicknamed "The Big House." At the largest sports stadium in the United States and the third largest globally, the ...

A case study is basically a document— or it can be a video—that outlines how a customer used your product to overcome a problem. It’s real-world proof that your product works and gets results.

Thus, showcasing stories of success can really help you seal the deal. Video allows you to hear, see and really get a feel for client relationships in a much more captivating manner than reading about ...

But a new extensive study published by the American Psychological Association (APA) shows that swiping through multiple online videos is actually less rewarding than staying put with a single video.

Health Swiping through online videos when you’re bored has a surprising effect: study By Tracy Swartz Published Aug. 19, 2024, 9:00 a.m. ET ...

Writing a case study What is a case study? A case study requires you to analyse a specific situation and discuss how its different elements relate to theory. The case can refer to a real-life or ...